Lead the Charge & Become Legendary with the new Air Jordan XX3

Times are tough. With the global economy at a decline, Nike turns to the Jordan Brand division for inspiration. Launched in mid-January, "Become Legendary" is a new campaign developed to honor the legacy of the widely popular Air Jordan shoe. The above clip features legendary sports stars Paul Pierce, Chris Paul, Carmelo Anthony, Rip Hamilton and Joe Johnson.

In addition to celebrating Air Jordans 23 years of success, the "Become Legendary" commercial also presents the new AIR JORDAN XX3. According to Roman Vega, Brand Manager of the Jordan Brand, the "Become Legendary" campaign is intended to:

"Inspire consumers to exceed expectations, challenge conventional views of sportsmanship and explain that greatness is attainable. Using evocative imagery, the ad campaign animates the Jordan Brand core truths - Authentic, Uncompromising, Earned, and Aspirational - which speak directly to the brand pillars derived by Michael Jordan's personal values and philosophy for success".

The nationwide launch of the Air Jordan XXIII is a week from today. The new Jays are sure to please shoe fanatics and Jordan fans alike.