
Russell Simmons is launching a new and affordable clothing line called "Simmons American Classic". Exclusively available at Wal-Mart, the fashion line will carry an array of items retailing as low as 9.99$.
In a few weeks, sneakers, jeans, sweaters and vests from the "Simmon American Classic" label will be available @ Wal-Mart stores across America.
This guy is too smart, WalMart is the kingpin of stores at this point. What a great way to market your style to those who live at WalMart. Genius.
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